In an article, Expect More Male Cosmetics in Japan:
"According to Japan's Ministry of Economy, Trade and Industry, while overall domestic cosmetics revenues have been down slightly in recent years, sales of men's skincare products were up 17% in 2008."
at the first mention of cosmetics, i immediately thought of, lipstick, eyeshadow and the likes. Skincare would be more appropriate as a title don't you think?
Well having skincare exclusively for guys is not new anymore, currently we have several types already out in the market:
1. soaps
2. perfume
3. lotion
4. after shave
5. shampoo and conditioner
6. facial moisturizer
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but i wonder, if these things would be as readily-accepted in the men's departmen stores soon enough:
1. foundation
2. concealer
3. natural lipstick (or maybe lip balm with some tint)
4. eyeliner and mascara (hey i really think we could pull this off rotflr)
well, looking at sephora's website apparently the best-sellers consist of
1. skincare
2. fragrance
3. shaving stuff
4. body and bath
and there's something that caught my eye
5. complexion enhancers (hmmm...is that a subtler term for men's makeup?)
oh and you should see the measly short list of brands that has men's makeup. poor guys lol. but seriously, i see a lot of room for niche products here. oh well, guys take a look at your bathroom now, maybe a few years later, it'll be more than a medicine cabinet and skincare stuffs.
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